Beyond the Last Touch: Attribution in Online Advertising
Author:
Publisher
Elsevier BV
Reference31 articles.
1. Skewed bidding in pay-per-action auctions for online advertising;Nikhil Agarwal;The American Economic Review,2009
2. Mapping the Customer Journey: Lessons Learned from Graph-Based Online Attribution Modeling
3. Experimental designs and estimation for online display advertising attribution in marketplaces;Joel Barajas;Marketing Science,2016
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5. Multi-Channel Attribution: The Blind Spot of Online Advertising;SSRN Electronic Journal;2017
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