Understanding Competition Between Retailers and Manufacturers: An Integrated Analysis of Store Brand and National Brand Deal Usage-Reference-Cited by-同舟云学术

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Understanding Competition Between Retailers and Manufacturers: An Integrated Analysis of Store Brand and National Brand Deal Usage

Published:2003 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Ailawadi Kusum L.,Gedenk Karen,Neslin Scott

Publisher

Elsevier BV

Reference33 articles.

1. The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior Across Product Classes;Bawa;Journal of Marketing,1987

2. Consumer Perceptions of National, Private, and Generic Brands;Joseph A Bellizzi;Journal of Retailing,1981

3. Identifying the Deal Prone Segment;Robert C Blattberg;Journal of Marketing Research,1978

4. Price-Induced Patterns of Competition;Kenneth _____;Marketing Science,1989

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5. Measuring private labels brand equity: a consumer perspective;European Journal of Marketing;2012-07-20

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