How AI Outperforms Humans at Creative Idea Generation

Author:

Castelo Noah,Katona Zsolt,Li Peiyao,Sarvary Miklos

Publisher

Elsevier BV

Reference21 articles.

1. Gender differences in creative thinking: behavioral and fMRI findings;Anna Abraham;Brain imaging and behavior,2014

2. A model of creativity and innovation in organizations;Teresa M Amabile;Research in organizational behavior,1988

3. Creativity's bottom line: How winning companies turn creativity into business value and growth;Marc Brodherson;Digital McKinsey. Available online,2017

4. Facilitating and rewarding creativity during new product development;James E Burroughs;Journal of Marketing,2011

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