The <i>Critical & Cultural</i> Marketing Mix-Reference-Cited by-同舟云学术

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The Critical & Cultural Marketing Mix

Published:2016 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Haynes Paul

Publisher

Elsevier BV

Reference33 articles.

1. Viroid Life

2. The Water Fish Swim In? Relations between Culture and Marketing in the Age of Globalization;A Arvidsson;Brands: Meaning and Value in Media Culture London: Routledge Askegaard,2002

3. The Accursed Share New York: Zone Baudrillard;R Barthes;J,1973

4. Writing Marketing: Literary Lessons from Academic Authorities

5. Rethinking Marketing: Towards Critical Marketing Accountings

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Paul Principal of Marketing;SSRN Electronic Journal;2017

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