1. Time Warner, Amazon.com, and NBC Internet. See Nielson//Netratings, Apparel and Sports Categories Led Internet Traffic Gains In August;According to Nielson//Netratings, aside from portal sites such as AOL and Yahoo! (which were, respectively, the first and second most visited web sites during,1997
2. For a discussion of some such strategies, see SHAPIRO, supra note 37;See also Lucas D. Introna & Helen Nissenbaum, Shaping the Web: Why the Politics of Search Engines Matters,2000