Investigating Determinants of Brand Loyalty in Banking Industry: Empirical Evidences from Pakistan-Reference-Cited by-同舟云学术

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Investigating Determinants of Brand Loyalty in Banking Industry: Empirical Evidences from Pakistan

Published:2019 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Sarwar Maha,Samad Abdus,Siddiqui Danish Ahmed

Publisher

Elsevier BV

Reference35 articles.

1. Domestic Credit Provided By Banking Sector (% of GDP) in Pakistan;Tradingeconomics.com. N.p,2015

2. Determinants of Customer Satisfaction on Retail Banks in New Zealand: An Empirical Analysis Using Structural Equation Modelling;A Abdullah;Global Economy and Finance Journal,2014

3. Determinants of customer loyalty in the banking sector: The case of Pakistan;B Afsar;African Journal of Business Management,2010

4. Factors Influencing Customer Loyalty of Banking Industry: Empirical Evidence from Pakistan;R Ali;International Journal of Learning and Development,2014

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