1. Several studies have found that framing influences women's choices more than it affects men's choices. See;The Effect of Framing on Choice: Interactions with Risk-Taking Propensity, Cognitive Style, and Sex,1990
2. Framing Effects and Arenas of Choice: Your Money or Your Life?;N S Fagley & Paul;71 ORGANIZATIONAL BEHAV. & HUM. DECISION PROCESSES,1997