Unintended Consequences of Promotions: Should Managers Worry About Consumer Stockpiling?
Author:
Publisher
Elsevier BV
Reference40 articles.
1. Decomposition of the Sales Impact of Promotion-Induced Stockpiling;K L Ailawadi;Journal of Marketing Research,2007
2. Price Competition with Repeat;E T Anderson;Quantitative Marketing and Economics,2007
3. Storability, Market Structure and Demand-Shift Incentives
4. The decomposition of promotional response: An empirical generalization;D R Bell;Marketing Science,1999
5. Price Competition under Stockpiling and Flexible Consumption;D R Bell;Journal of Marketing Research,2002
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