1. Impact of digitalisation on customer experience management in retail banking;V Adke;International Journal of Electronic Banking,2024
2. Consumer shift behavior from conventional to Islamic banking: decision-making analysis through;M Ahmad;AHP. Journal of Islamic Marketing,2024
3. The theory of planned behavior
4. A conceptual framework for determining metaverse adoption in higher institutions of gulf area: An empirical study using hybrid SEM-ANN approach;I A Akour;Computers and education: artificial intelligence,2022
5. Nurturing trust in Islamic banking within the metaverse for market success;M Al-Afeef;Journal of Islamic Marketing,2024