A Study on Impact of Humour in Advertising on Consumer Purchase Decision: With Special Reference to Guwahati City-Reference-Cited by-同舟云学术

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A Study on Impact of Humour in Advertising on Consumer Purchase Decision: With Special Reference to Guwahati City

Published:2024 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Goswami Sushnata

Publisher

Elsevier BV

Reference11 articles.

1. Strategic Importance of Humorous Advertisement on Consumer Purchase Decisions;E Agwu;International Journal of Innovation in the Digital Economy,2022

2. The influence of humor in advertising: Explaining the effects of humor in two-sided messsages;M Eisend;Psychology & Marketing,2022

3. IMPACT OF HUMOR IN ADVERTISING ON CONSUMER PURCHASING DECISIONS;D Kewlani;International Journal of Management,2022

4. A Study of Humour Advertisement and its Influence on Consumer Purchashing Decision: Evidence from India;G A Kumar;SSRN Electronic Journal,2022

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