1. Bundling can create significant economies of scope even in the absence of technological economies in production, distribution, or consumption;Yannis Bakos & Erik Brynjolfsson, Bundling Information Goods: In Pricing, Profits, and Efficiency,1999
2. Strategic Bundling of Products and Prices: A New Synthesis for Marketing, 66;Stefan Stremersch;J. MARKETING,2002
3. Yannis Bakos & Erik Brynjolfsson, Bundling and Competition on the Internet;MKTG. SCI,2002