Content Marketing: Concepts and Its Relevance in the Tourism Industry

Author:

Gurjar Pratima,Kaurav Rahul Pratap Singh,Thakur K.S.

Publisher

Elsevier BV

Reference26 articles.

1. Strategic use of information technologies in the tourism industry;D Buhalis;Tourism Management,1998

2. Progress in information technology and tourism management: 20 years on and 10 years after the Internet-The state of eTourism research;D Buhalis;Tourism Management,2008

3. The online communication for tourism destinations study case on Romanian tourism destinations;A Constantinescu;Management & Marketing Journal,2013

4. Goodbye, B2B Brand Marketing: Developing Content-Based Marketing Programs for the Post-Marketing Era;E Gagnon;International Management Review,2014

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Social Media as Tourism Marketing Tool: Evaluation on Tourist Perspective;International Journal of Advanced Research in Science, Communication and Technology;2023-10-11

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