Strategic Uses of Intertextuality, Symbolism and Polysemy in Modern Advertising: A Very Brief Illustrated Study
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Published:2017
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ISSN:1556-5068
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Container-title:SSRN Electronic Journal
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language:en
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Short-container-title:SSRN Journal
Reference29 articles.
1. Intertextuality in Newspaper Advertising;A W Al-Siyami;Journal of Modern Languages,2013
2. Blogspot
3. The Advertising Handbook