Impact of Celebrity Endorsement on Consumer Buying Behavior-Reference-Cited by-同舟云学术

Impact of Celebrity Endorsement on Consumer Buying Behavior

Published:2015 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Ahmed Dr. Rizwan Raheem,Seedani Sumeet Kumar,Ahuja Manoj Kumar,Paryani Sagar Kumar

Publisher

Elsevier BV

Reference32 articles.

1. The Economic Worth of Celebrity Endorsers: An Event Study Analysis;J Agrawal;Journal of Marketing,1995

2. Pharmaceutical drug promotion in Pakistan: Issues in ethical & non-ethical practices;R R Ahmed;Middle-East Journal of Scientific Research,2014

3. Factors that affect attitude towards Generic Drugs Perception: Comparison of Physicians & General Practitioners of Karachi City;R R Ahmed;International Journal of Management, IT and Engineering,2012

4. Impact of Product Packaging on Consumer's Buying Behavior;R R Ahmed;European Journal of Scientific Research,2014

5. The Business Outsourcing in Telecommunication Industry: Case of Pakistan;R R Ahmed;Transformations in Business & Economics,2014

Cited by 15 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Comparing Product Advertising Videos: User Comments on Traditional Celebrities vs. Youtubers;OPUS Toplum Araştırmaları Dergisi;2024-08-07

2. INSTAGRAM KULLANICILARININ TATMİN ELDE ETMESİNİ SAĞLAYAN NEDENLER İLE TATMİN SONRASI OLUŞABİLECEK DAVRANIŞSAL NİYETLERİN Z KUŞAĞI ÖRNEKLEMİNDE İNCELENMESİ;Journal of Research in Business;2024-06-27

3. CONSUMER PERSUASION IN DISGUISE: THE ROLE OF CELEBRITY INFLUENCE IN SURROGATE ADVERTISING;Shodh Sari-An International Multidisciplinary Journal;2024-04-01

4. Celebrity Endorsements and Promotions: Enhancing Young Muslim Online Shoppers’ Satisfaction;Human Behavior and Emerging Technologies;2024-01

5. The effect of online customer reviews and celebrity endorsement on young female consumers’ purchase intentions;Young Consumers;2023-09-06