A Structural Analysis of Detailing, Publicity and Correlated Learning: The Case of Statins

Author:

Lim Hyunwoo,Ching Andrew

Publisher

Elsevier BV

Reference13 articles.

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2. Do Pharmaceutical Sales Respond to Scientific Evidence;Pierre Azoulay;Journal of Economics & Management Strategy,2002

3. The Roles of Marketing, Product Quality and Price Competition in the Growth and Composition of the U.S. Anti-Ulcer Drug Industry. The Economics of New Goods;Ernst R Berndt;NBER Studies in Income and Wealth,1996

4. Treatment Effectiveness and Side Effects: A Model of Physician Learning;Tat Chan;Management Science,2013

5. The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs;Andrew Ching;Marketing Science,2016

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