An Unbiased Critique of the Fluid Relationship between Happiness and Advertising

Author:

Ganguly Srinjoy

Publisher

Elsevier BV

Reference46 articles.

1. Multiple discrepancies theory (MDT);Alex C Michalos;Social indicators research,1985

2. A Contemporary Critique of Historical Materialism

3. The economics of immediate gratification;Ted O'donoghue;Journal of Behavioral Decision Making,2000

4. Know thyself and become what you are: A eudaimonic approach to psychological well-being;Carol D Ryff;Journal of happiness studies,2008

5. Social criticism of advertising: on the role of literary theory and the use of data;Aaron C Ahuvia;Journal of Advertising,1998

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