Der Einfluss von Power-Wörtern und Bildern auf die Wahrnehmung von Online-Produktbeschreibungen – Eine Eyetracking-Studie (The Influence of Power Words and Images on the Perception of Online Product Descriptions - An Eye-Tracking Study)-Reference-Cited by-同舟云学术

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Der Einfluss von Power-Wörtern und Bildern auf die Wahrnehmung von Online-Produktbeschreibungen – Eine Eyetracking-Studie (The Influence of Power Words and Images on the Perception of Online Product Descriptions - An Eye-Tracking Study)

Published:2011 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Kroll Frank,Decker Reinhold,Hentschel Dieter

Publisher

Elsevier BV

Reference8 articles.

1. Les pérégrinations de l'évergétisme en Méditerranée orientale du XVIII^e au XXI^e siècle : éthique chrétienne, technologie de gou

2. Eye-Tracking Analysis of User Behavior in WWW Search;L Granka;Proceedings of the 27th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval,2004

3. Marketing and Eye-Tracking Machines: Research Opportunities for an Affordable Tool;L Gentry;Journal of International Management Studies,2007

4. Eye tracking study on Web-use: Comparison between younger and elderly users in case of search task with electronic timetable service;R Fukuda;PsychNology Journal,2003

5. When Do Advertising "Power Words" Work?;A Kover;Journal of Advertising Research,1993

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