1. A behavioral process approach to information acquisition in non-durable purchasing;Jacob Jacoby;Journal of Marketing Research,1978
2. Szybillo & Jacqueline Busato-Schach Information acquisition behavior in brand choice situations;Jacob Jacoby;Journal of Consumer Research,1977
3. A considerable body of empirical findings reveals that consumers typically attend to only a few of the many features associated with a product;Op Hoyer & Macinnis;Advances in Consumer Research,1976
4. Behavioral Process research: Concept and application in consumer decision making;W Robert;Decision Making: An Interdisciplinary Inquiry
5. It is noteworthy that Professor Coase, whom [one may] properly regard as a principal founder of 'conventional' law and economics?, rejects the traditional economic model of man as a rational maximizer of his satisfactions;Posner, op cit,1998