The Role of Communication and Loyalty Marketing, Impacting Alcohol Consumption in India

Author:

Sukumaran Abhilash

Publisher

Elsevier BV

Reference64 articles.

1. Alcohol counter-advertising and the media. A review of recent research;G Agostinelli;Alcohol Res Health,2002

2. Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies;P Anderson;Alcohol & Alcoholism,2009

3. The GLOBE. Global Alcohol Policy Alliance (GAPA) Bangkok Consultation: Alcohol in Asia;M Arora;Alcohol in India,2001

4. Predicting the potential for risky behaviours among those too young to drink as the result of appealing advertising;E W Austin;Journal of Health Communication,2000

5. Targeting adolescents? The content and frequency of alcoholic and nonalcoholic beverage ads in magazine and video formats;E W Austin;J Health Commun,1999

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