Exploring the Role of Omni-Channel Retailing Technologies: Empirical Insights and Future Research Directions

Author:

Thaichon Park,Quach Sara,barari mojtaba,Nguyen Tuyet-Mai

Publisher

Elsevier BV

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference125 articles.

1. Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness;E Aguirre;Journal of Retailing,2015

2. Commentary: Omni-channel from a Manufacturer's Perspective;K L Ailawadi;Journal of Marketing,2021

3. Managing multi-and omni-channel distribution: metrics and research directions;K L Ailawadi;Journal of retailing,2017

4. The complexity of context: A service ecosystems approach for international marketing;M A Akaka;Journal of International Marketing,2013

5. Change in technology-enabled omni-channel customer experiences in-store;B Alexander;Journal of Retailing and Consumer Services,2020

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