Customer Loyalty and Brand Value Co-Creation of Financial Apps: The Integration of "Gamification Theory" and "Uses &Gratification Theory”

Author:

DUC Dang Thi Viet,NGUYEN Luan-Thanh,DANG Tri-Quan,TRAN Nhi Thi Tuyet

Publisher

Elsevier BV

Reference83 articles.

1. Metaverse Banking Service : Are We Ready to Adopt ? A Deep Learning-Based Dual-Stage SEM-ANN Analysis;L Nguyen;Hum Behav Emerg Technol,2023

2. Digitalization-enabled evolution of customer value creation: An executive view in financial services;I L�hteenm�ki;J Bus Res,2021

3. Digital Payments -worldwide | Statista Market Forecast;Statista;Statista,2023

4. Unlocking Pathways to Mobile Payment Satisfaction and Commitment;L T Nguyen;J Comput Inf Syst,2022

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