Catch Me If You Can! The Economic Analysis of Geofencing

Author:

Ho Yi-Jen (Ian),Chen Xiangjing,Mao Shengjun

Publisher

Elsevier BV

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference38 articles.

1. Mobile ad effectiveness: Hyper-contextual targeting with crowdedness;M Andrews;Marketing Science,2016

2. Make Money Like These 8 Business Giants With Geofencing;N Hughart;Buildfire,2022

3. Does proximity matter? Plant location, public awareness, and support for nuclear energy;T Cale;The Social Science Journal,2015

4. Research note consumer addressability and customized pricing;Y Chen;Marketing Science,2002

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