The Impact of Social Media Marketing on Brand Equity in the Commercial Banking Sector of Zimbabwe-Reference-Cited by-同舟云学术

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The Impact of Social Media Marketing on Brand Equity in the Commercial Banking Sector of Zimbabwe

Published:2023 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Mazikana Anthony Tapiwa

Publisher

Elsevier BV

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference63 articles.

1. Sample size determination in survey research;A N Adam;Journal of Scientific Research & Reports,2020

2. The Impact of Social Media Marketing on Brand Equity: An Empirical Study on Mobile Service Providers in Jordan;A H Abu-Rumman;Review of Integrative Business and Economics Research,2014

3. Social media marketing: a paradigm shift in business;A Anjum;International Journal of Economics Business and Management Studies,2012

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