The Cost Effectiveness of Direct to Consumer Advertising for Prescription Drugs

Author:

Rubin Paul H.,Atherly Adam

Publisher

Elsevier BV

Reference62 articles.

1. Persistence with lipidlowering therapy: influence of the type of lipid lowering agent and drug benefit plan option in elderly patients;S Abushosh;Journal of Managed Care Pharmacy,2004

2. Patient and Physician Attitudes and Behaviors Associated with DTC Promotion of Prescription Drugs -Summary of FDA Survey Research Results;K Aikin;Final Report,2004

3. Pharmaceutical Marketing and the Invention of the Medical Consumer;K Applbaum;PLoS Medicine,2006

4. Prescription Drug Advertising and Patient Compliance: A Physician Agency Approach;O Armantier;Advances in Economic Analysis and Policy,2006

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