The Value of Pop-Up Stores in Driving Online Engagement in Platform Retailing: Evidence From a Large-Scale Field Experiment With Alibaba-Reference-Cited by-同舟云学术

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The Value of Pop-Up Stores in Driving Online Engagement in Platform Retailing: Evidence From a Large-Scale Field Experiment With Alibaba

Published:2018 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Zhang Dennis,Dai Hengchen,Dong Lingxiu,Wu Qian,Guo Lifan,Liu Xiaofei

Publisher

Elsevier BV

Reference37 articles.

1. How sales taxes affect customer and firm behavior: The role of search on the internet;Eric T Anderson;Journal of Marketing Research,2010

2. Mostly Harmless Econometrics

3. The econometrics of randomized experiments;Susan Athey;Handbook of Economic Field Experiments,2017

4. Adding bricks to clicks: Predicting the patterns of cross-channel elasticities over time;Jill Avery;Journal of Marketing,2012

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Connecting Customers and Merchants Offline: Experimental Evidence From the Commercialization of Last-Mile Stations at Alibaba;SSRN Electronic Journal;2019

2. Information Sharing on Retail Platforms;SSRN Electronic Journal;2018

3. How Does Dynamic Pricing Affect Customer Behavior on Retailing Platforms? Evidence from a Large Randomized Experiment on Alibaba;SSRN Electronic Journal;2017

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