Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products-Reference-Cited by-同舟云学术

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Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Published:2017 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Verhoef Peter C.,Kannan P.K.,Luo Xueming,Abhishek Vibhanshu,Bart Yakov,Fong Nathan M.,Novak Thomas P,Zhang Yuchi

Publisher

Elsevier BV

Reference46 articles.

1. Mobile ad effectiveness: Hyper-contextual targeting with crowdedness;Michelle Andrews;Zheng Fang, and Anindya Ghose,2015

2. Mobile Promotions: A Framework and Research Priorities;Michelle Andrews;Journal of Interactive Marketing,2016

3. Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness;Michelle Andrews;Zheng Fang & Anindya Ghose,2016

4. Social Cognitive Theory: An Agentic Perspective;Albert Bandura;Annual Review of Psychology,2001

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1. Breaking Barriers: The Crossroads of Social Media, Affiliate, and YouTube Marketing in Nigerian Integrated Marketing Communication;Journal of Media,Culture and Communication;2023-12-01

2. The User’s Attitude and Security of Personal Information Depending on the Category of IoT;Advances in Intelligent Systems and Computing;2019

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