Auctions in the Online Display Advertising Chain: A Case for Independent Campaign Management
Author:
Publisher
Elsevier BV
Reference11 articles.
1. Supplier Capacity and Intermediary Profits: Can Less Be More?
2. Repeated auctions with budgets in ad exchanges: Approximations and design;S Balseiro;Management Science,2015
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1. Revenue-Maximizing Auctions: A Bidder’s Standpoint;Operations Research;2022-09
2. Optimization of Operational Decisions in Digital Advertising: A Literature Review;Springer Series in Supply Chain Management;2019-12-15
3. Boosted Second-price Auctions for Heterogeneous Bidders;SSRN Electronic Journal;2017
4. Sustaining a Good Impression: Mechanisms for Selling 'Partitioned' Impressions at Ad-Exchanges;SSRN Electronic Journal;2017
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