Vom Symbolischen Markennutzen (On Symbolic Brand Equity)
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Published:2017
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Volume:
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ISSN:1556-5068
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Container-title:SSRN Electronic Journal
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language:en
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Short-container-title:SSRN Journal
Author:
Puaschunder Julia M.
Reference361 articles.
1. Misconceptions about brands;D A Aaker;The Journal of Brand Managment,1996
2. Dimensions of brand personality;J Aaker;Journal of Marketing Research,1997