Impact of Digital Media on Brand Loyalty and Brand Positioning-Reference-Cited by-同舟云学术

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Impact of Digital Media on Brand Loyalty and Brand Positioning

Published:2015 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Ahmed Rizwan Raheem,Kumar Rakesh,Baig Mirza Zeeshan,Khan Muhammad Komail

Publisher

Elsevier BV

Reference18 articles.

1. Impact of Product Packaging on Consumer's Buying Behavior;R R Ahmed;European Journal of Scientific Research,2014

2. Pharmaceutical drug promotion in Pakistan: Issues in ethical & non-�-ethical practices;R R Ahmed;Interdisciplinary Journal of Contemporary Research Business,2012

3. Pharmaceutical drug promotion in Pakistan: Issues in ethical & non-�-ethical practices;R R Ahmed;Middle East Journal of Scientific Research,2014

4. In search of brand equity: the conceptualization and measurement of the brand impression construct;G S Martin;Marketing Theory and Applications,1990

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Exploring the Evolution of Brand Loyalty in the Age of Social Media;Journal of Service Science and Management;2024

2. The influence of websites user engagement on the development of digital competitive advantage and digital brand name in logistics startups;European Research on Management and Business Economics;2023-05

3. The Impact of Digital Media and Artificial Intelligence on the SMEs in Developing Countries: An Exploratory Desk Study;2022 8th International Conference on Information Management (ICIM);2022-03

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