1. Ig Nobel Prize in medicine was awarded to Dan Ariely for demonstrating that expensive placebos are more effective than inexpensive placebos (Waber et al, 2008) 23 . The lesson for the ENP -even if there is a placebo element in it -would therefore be to present, promote and implement it as a difficult and demanding program for deepening bilateral relations;Moreover;medicine and in promoting economic reforms a bit further. The,2008
2. A parody of the Nobel Prizes, the Ig Nobel Prizes are given annually for achievements that "first make people laugh, and then make them think;The Ig Nobel Prizes are organised by the magazine Annals of Improbable Research