Identity-Based Consumer Behavior
Author:
Publisher
Elsevier BV
Reference194 articles.
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4. You can't always do what you want: Social identity and self-presentational determinants of the choice to work for a low status group;M Barreto;Personality and Social Psychology Bulletin,2000
5. On intertemporal selfishness: the perceived instability of identity underlies impatient consumption;D Bartels;Journal of Consumer Research,2011
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