Understanding the Role of Live Streamers in Live-Streaming E-Commerce-Reference-Cited by-同舟云学术

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Understanding the Role of Live Streamers in Live-Streaming E-Commerce

Published:2022 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Chen Hailiang,Dou Yifan,Xiao Yongbo

Publisher

Elsevier BV

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference39 articles.

1. Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior;S Ba;MIS Quarterly,2002

2. Frictionless commerce? A comparison of internet and conventional retailers;E Brynjolfsson;Management Science,2000

3. Alibaba Group Announces March Quarter and Full Fiscal Year 2021 Results;Businesswire;Group-Announces-March-Quarter-and-Full-Fiscal-Year-2021-Results,2021

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The effects of social media live streaming commerce on Vietnamese Generation Z consumers’ purchase intention;Innovative Marketing;2023-12-20

2. Metaverse mingle: Discovering dating intentions in metaverse;Journal of Retailing and Consumer Services;2023-11

3. Mobile Technologies and Live Streaming Commerce: A Systematic Review and Lexical Analysis;2023 46th MIPRO ICT and Electronics Convention (MIPRO);2023-05-22

4. The Adoption and Openness of Livestreaming on the Retail Platform with Third-Party Sellers;Journal of Theoretical and Applied Electronic Commerce Research;2023-04-25

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