1. Questions and Answers Pertaining to the Settlement of the Antitrust Action with Respect to the A.A.A.A;? American Association of Advertising Agencies,1992
2. Make or Buy Decisions: Vertical Integration and Marketing Productivity;? Anderson;Sloan Management Review,1986
3. The Unbundling of Advertising Agency Services;? Arzaghi;Review of Marketing Science,2012
4. Current Trends in Advertiser Practices in Compensating Their Agencies;? Association of National Advertisers,1976
5. 2. SUMMARY OF KEY FINDINGS