The Impact of Advertisement on Consumer's Purchase Intentions-Reference-Cited by-同舟云学术

The Impact of Advertisement on Consumer's Purchase Intentions

Published:2015 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Arshada Muhammad Salman,Aslam Tanveer

Publisher

Elsevier BV

Reference21 articles.

1. Factors in Environmental Advertising Influencing Consumer's Purchase Intention;H Ahmed;European Journal of Scientific Research,2010

2. How are Children's Attitudes Toward Ads and Brands Affected by Gender-Related Content in Advertising?;A Bakir;Journal of Advertising,2010

3. Effect of Celebrity Based Advertisements on the Purchase Attitude of Consumers towards Durable Products (A study with reference to the city of Chennai);L Balakrishnan;World Review of Business Research,2011

4. The association endorsement and consumers' intention to purchase;R Daneshvary;Journal of Consumer Marketing,2000

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