The Optimization of Inbound Marketing: Assortment Planning, Pricing Management, and Paid Advertising

Author:

Gao Pin,Luan Shujie,Wang Ruxian,Xue Weili

Publisher

Elsevier BV

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference18 articles.

1. Multiproduct firms: a nested logit approach;S P Anderson;The Journal of Industrial Economics,1992

2. Display optimization for vertically differentiated locations under multinomial logit preferences;A Aouad;Management Science,2021

3. The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data;C R Clark;Qme,2009

4. Improved multiple choice models;A J Daly;Urban Traffic Models PTRC Summer Meeting,1976

5. Maximum likelihood from incomplete data via the EM algorithm;A P Dempster;Journal of the Royal Statistical Society: Series B (Methodological),1977

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