1. Ethical and social issues in advertising;K P Muraleedharan;Journal of Abhigyan,1998
2. Corporate Social Responsibility: Concepts, Practices and Country Experiences;C V Baxi;Corporate Social Responsibility: Concepts and Cases,2005
3. Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives;C R Bhattacharya;Journal of California Management Review,2004
4. Stockholders Versus Stakeholders