With a Little Help from My Enemy: Comparative versus Generic Advertising-Reference-Cited by-同舟云学术

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With a Little Help from My Enemy: Comparative versus Generic Advertising

Published:2002 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Barigozzi Francesca,Garella Paolo G.,Peitz Martin

Publisher

Elsevier BV

Reference37 articles.

1. Advertising Content

2. The Economic Analysis of Advertising;K Bagwell;The Handbook of Industrial Organization,2005

3. Advertising and Limit Pricing;K Bagwell;Rand Journal of Economics,1988

4. Advertising and Pricing to Deter or Accommodate Entry When Demand is Unknown;K Bagwell;International Journal of Industrial Organization,1990

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Chapter 28 The Economic Analysis of Advertising;Handbook of Industrial Organization;2007

2. Comparative Advertising and Competition Policy;SSRN Electronic Journal;2005

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