Retail Strategies for E-tailers in Live Streaming Commerce: When Does an Influencer Marketing Channel Work?-Reference-Cited by-同舟云学术

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Retail Strategies for E-tailers in Live Streaming Commerce: When Does an Influencer Marketing Channel Work?

Published:2022 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

LI GuangYU,Nan Guofang,Wang Ronghui,Tayi Giri Kumar

Publisher

Elsevier BV

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference51 articles.

1. Livestreaming vs pre-recorded: How social viewing strategies impact consumers' viewing experiences and behavioral intentions;T Ang;European Journal of Marketing,2018

2. Liquid Pricing for Digital Infrastructure Services;S Bandyopadhyay;International Journal of Electronic Commerce,2014

3. Stuck online: When online engagement gets in the way of offline sales;S Bar-Gill;MIS Quarterly,2020

4. Impact of an "online-to-store" channel on demand allocation, pricing and profitability;J Cao;European Journal of Operational Research,2016

Cited by 14 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Commit on Effort or Sales? Value of Commitment in Live-streaming E-commerce;Production and Operations Management;2024-08-20

2. Are top influencers always good? Study on how travel influencers’ follower size affects consumers’ engagement intention;Journal of Travel & Tourism Marketing;2024-07-04

3. Optimal channel strategy for an e-seller: Whether and when to introduce live streaming?;Electronic Commerce Research and Applications;2024-01

4. Two-period pricing of an e-tailer: Is using a top influencer to promote new products a bane or a boon?;Electronic Commerce Research and Applications;2024-01

5. Spillover effects of live streaming selling in a dual-channel supply chain;Transportation Research Part E: Logistics and Transportation Review;2023-12

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