Constructing Nostalgic Marketing in a Dormant Brand Resurrection

Author:

Lin Yajun,deng Fengyi

Publisher

Elsevier BV

Reference29 articles.

1. Death by nostalgia: A Diagnosis of Context-Specific Cases;S M Baker;Advances in Consumer Research,1994

2. A qualitative study on the evolution path of Hui's time-honoured brand image;Y Baojun;Journal of North Minzu University,2014

3. Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning;S Brown;Journal of Marketing,2003

4. Determinants of Brand Resurrection Movements Why Consumers Want Dead Brands Back?;A Davari;European Journal of Marketing,2017

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