Product-Specific Channel Preferences and Consumer Channel Switching Behavior

Author:

Kučinskas Gedas,Pikturnienė Indrė,Radavičienė Indrė

Publisher

Elsevier BV

Reference21 articles.

1. Impulse buying behaviour: An online-offline comparative and the impact of social media;L Aragoncillo;Spanish Journal of Marketing-ESIC,2018

2. Consumers in a multichannel environment: Product utility, process utility, and channel choice;S Balasubramanian;Journal of Interactive Marketing,2005

3. The moderating role of cognitive fit in consumer channel preference;E Brunelle;Journal of Electronic Commerce Research,2009

4. Channel habits and the development of successful customer-firm relationships in services;J Cambra-Fierro;Journal of Service Research,2020

5. Optimal trade-in strategy of retailers with online and offline sales channels;K Cao;Computers & Industrial Engineering,2018

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