Product Screening in Livestream: An Equilibrium Strategy Analysis Considering Host Product Selection and Platform Inspection
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Publisher
Elsevier BV
Reference45 articles.
1. The dual-process model of product information and habit in influencing consumers' purchase intention: The role of live streaming features;H Chen;Electronic Commerce Research and Applications,2022
2. What reduces product uncertainty in live streaming e-commerce? from a signal consistency perspective;X Chen;Journal of Retailing and Consumer Services,2023
3. Exploring diffusion strategies for mhealth promotion using evolutionary game model;Y Chen;Applied Mathematics and Computation,2018
4. The future of e-commerce? understanding livestreaming commerce continuance usage;H X Chong;International Journal of Retail & Distribution Management,2023
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