Metaverse Marketing Strategies: Enhancing Customer Experience and Analysing Consumer Behaviour Through Leading-edge Metaverse Technologies, Platforms, and Models-Reference-Cited by-同舟云学术

Metaverse Marketing Strategies: Enhancing Customer Experience and Analysing Consumer Behaviour Through Leading-edge Metaverse Technologies, Platforms, and Models

Published:2023 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Rane Nitin,Choudhary Saurabh,Rane Jayesh

Publisher

Elsevier BV

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference105 articles.

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2. When to enter the metaverse: business leaders offer perspectives;S Gauttier;Journal of Business Strategy,2022

3. Facebook and the creation of the metaverse: radical business model innovation or incremental transformation?;S Kraus;International Journal of Entrepreneurial Behavior & Research,2022

4. Digital transformation, business model and metaverse;T Kim;Journal of Digital Convergence,2021

5. Digital marketing: A review;V Desai;International Journal of Trend in Scientific Research and Development,2019

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