Coordination in Plain Sight: The Breadth and Uses of "Redboxing" in Congressional Elections

Author:

Foy-Sutherland Gabriel,Ghosh Saurav

Publisher

Elsevier BV

Reference67 articles.

1. GOP's reach for the first time in decades. 45 Ahead of the race, pollsters rated the seat anywhere from a tossup to a practically sure thing for the Republican Party, with FiveThirtyEight -a popular online poll aggregator -giving the Democrats just a 19% chance of victory. 46 Despite this rare opportunity, however, the election featured something of a political mismatch: a contest between former Democratic Minority Leader of the Ohio House of Representatives Emilia Sykes, and Republican attorney -and former "Miss Ohio" -Madison Gesiotto Gilbert. Supported by the Democratic Congressional Campaign Committee (DCCC), the Democratic Party's primary campaign vehicle for candidates for the U.S. House of Representatives, Sykes's campaign employed a twopronged messaging strategy: educating voters on Sykes's record in the state legislature while simultaneously criticizing her Republican opponent for her extreme stance on abortion rights. To generate and direct outside spending support for the first prong of Sykes's campaign strategy -positive messaging about her legislative record -the DCCC posted a redbox to its campaign microsite on October 5, 2022, 47 calling for TV and digital advertisements targeted at "independent voters, non-college women, and voters outside of Akron;Notably;NRCC Expands Target List to 75 Following Conclusion of Redistricting, National Republican Congressional Committee,2022

2. 13 th District Race Could Decide the Balance of the US House;Anna Huntsman;Ideastream Public Media,2022

3. See also: Ohio's 13 th District;The Economist,2022

4. 51 Illinois To Lose 1 Congressional Seat After Census Shows State Lost Population For First Time,2021

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