What Factors Affect Consumers' Purchase Intention for Fresh Fruits in Live-Broadcasting E-Commerce?

Author:

Luo Yan,Sun Lin

Publisher

Elsevier BV

Reference30 articles.

1. Online purchase intention in Chinese social commerce platforms: Being emotional or rational?;U Akram;Journal of Retailing and Consumer Services,2021

2. How does buyer-seller information sharing affect procurement quality performance? Insight from SMEs in a developing African economy;E K Anin;International Journal of Quality and Service Sciences,2020

3. A comparative study on the online shopping willingness of fresh agricultural products between experienced consumers and potential consumers;Y Cang;Sustainable Computing: Informatics and Systems,2021

4. The dual-process model of product information and habit in influencing consumers' purchase intention: The role of live streaming features;H Chen;Electronic Commerce Research and Applications,2022

5. Information acquisition, emotion experience and behaviour intention during online shopping: an eye-tracking study;M Deng;Behaviour & Information Technology,2021

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