Nexus Among Augmented Reality, Customer Purchase Intention, Customer Experience And Customer Brand Relationship: Application on Vichy Brand-Reference-Cited by-同舟云学术

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Nexus Among Augmented Reality, Customer Purchase Intention, Customer Experience And Customer Brand Relationship: Application on Vichy Brand

Published:2023 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Ahmed Farah Emam,Ali Rawan Sameh,Tawfik Yasser

Publisher

Elsevier BV

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference39 articles.

1. Impact of Augmented Reality on Consumer Purchase Intention with the Mediating role of Customer Brand Engagement: Moderating role of Interactivity in Online Shopping;K Abrar;Bahria University Journal of Management & Technology,2018

2. Influence of brand relationship on customer attitude toward integrated resort brands: a cognitive, affective, and conative perspective;J Ahn;Journal of Travel & Tourism Marketing,2018

3. I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value;S Alimamy;Computers in Human Behavior,2022

4. Types of Consumer-Brand Relationships: A systematic review and future research agenda;C Alvarez;Journal of Business Research,2023

5. Augmented reality and virtual reality in physical and online retailing: A review, synthesis and research agenda;F Bonetti;Augmented reality and virtual reality,2018

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