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2. Unveiling metaverse potential in supply chain management and overcoming implementation challenges: an empirical study;S Bag;Benchmarking: An International Journal,2023
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4. Moving Forward with Augmented Reality Menu: Changes in Food Consumption Behaviour Patterns;K Balasubramanian;Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT) (Special Issue: New Methods in the Study of Food Behaviour),2022
5. Transcending reality: Introducing mental time travel experiences and their ability to influence brand outcomes;J B Barhorst;Journal of Business Research,2023