Branding Vertical Product Line Extensions-Reference-Cited by-同舟云学术

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Branding Vertical Product Line Extensions

Published:2020 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Jungbauer Thomas,Schmid Christian

Publisher

Elsevier BV

Reference32 articles.

1. Dynamic pricing in customer markets with switching costs;L Cabral;Review of Economic Dynamics,2016

2. Stretching firm and brand reputation;L M B Cabral;RAND Journal of Economics,2000

3. Bertrand supertraps;L M B Cabral;Management Science,2005

4. Vertical versus horizontal line extensions: A comparison of dilution effects;M Childs;Journal of Product and Brand Management,2018

5. Brand extension as informational leverage;J P Choi;Review of Economic Studies,1998

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Entry decisions for vertically differentiated markets with brand spillovers;European Journal of Operational Research;2024-04

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