Author:
Gu Bin,Tang Qian,Whinston Andrew B.
Reference45 articles.
1. The long tail;C Anderson;Wired,2004
2. How critical are critical reviews? The box office effects of film critics, star power, and budgets;S Basuroy;The Journal of Marketing,2003
3. A theory of fads, fashion, custom, and cultural change as informational cascades;S Bikhchandani;Journal of Political Economy,1992
4. Consumption surplus in the digital economy: estimating the value of increased product variety at online booksellers;E Brynjolfsson;Management Science,2003
5. From niches to riches: anatomy of the long tail;E Brynjolfsson;Sloan Management Review,2006