Effect of Digital Marketing on the Business Performance of MSMEs during the COVID-19 Pandemic: The Mediating Role of Customer Relationship Management-Reference-Cited by-同舟云学术

Effect of Digital Marketing on the Business Performance of MSMEs during the COVID-19 Pandemic: The Mediating Role of Customer Relationship Management

Published:2022 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Mehralian Mohammad Mehdi,Khazaee Parinaz

Publisher

Elsevier BV

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference36 articles.

1. Different avenues of capital market (secondary market) available for investing in market of yamuna nagar;R Aggarwal;International research journal of management, IT and social sciences,2017

2. Social media adoption and its impact on firm performance: the case of the UAE;S Z Ahmad;International Journal,2018

3. Role of social media marketing to enhance CRM and brand equity in terms of purchase intention;M A Ahmed;Asian Journal of management research,2014

4. Structural equation modeling in practice: A review and preferences;J C Anderson;Journal of Consumer Research,1988

5. Creative climate: A critical success factor for 21st century organisations;H Barrett;International Journal of Business Innovation and Research,2012

Cited by 11 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Digital marketing as a determinant variable for improving the business performance;Innovative Marketing;2024-07-08

2. Innovative Digital Marketing in Business;Advances in Marketing, Customer Relationship Management, and E-Services;2024-02-19

3. The Role of Digital Marketing on Customer Engagement in the Hospitality Industry;Advances in Business Information Systems and Analytics;2024-01-24

4. Cultural Fusion Unleashed: Analyzing Xiaomi’s Multifaceted Brand Communication Strategy across Global, Chinese, and Egyptian Social Media Channels;Journal of Global Marketing;2024-01-03

5. The Management of Customer Relationships and Its Influence on Marketing Performance: An Empirical Study on Jordanian Telecommunication Orange Company;Studies in Computational Intelligence;2024