Immersive Insights: Augmented Reality Impact on Gen Z's Beauty and Personal Care Purchase Journey

Author:

Bag Sudin,Mandal Kousik

Publisher

Elsevier BV

Reference55 articles.

1. Augmented Reality Users: The Effect of Perceived Ease of Use, Perceived Usefulness, and Customer Experience on Repurchase Intention;N Anifa;Journal of Business and Management Review,2022

2. Understanding users' group behavioral decisions about sharing articles in social media: an elaboration likelihood model perspective;B Yang;Group Decis. Negot,2022

3. The theme park experience: An analysis of pleasure, arousal and satisfaction;J E Bign�;Tourism management,2005

4. Perfect Corp.'s YouCam Apps reach over 1 billion downloads worldwide;Business Wire;Business Wire,2022

5. Sequential combination of consumer experiences and their impact on product knowledge and brand attitude: the moderating role of desire for unique consumer products;C.-J Keng;Internet Research,2014

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